We don't run ads. We engineer enrolment machines built exclusively for preschools, coaching institutes, and K-12 schools in India.
These are not projections. These are actual performance snapshots from live education campaigns managed by Edgewise across preschools, coaching centres, and skill institutes.
A structured, data-backed pipeline that converts strangers into enrolled students every single month.
We map hyper-local audiences covering parent demographics, student age brackets, competitor interests, and lookalike signals so every rupee hits the right person.
15 static graphic creatives plus 2 reel-format video ads crafted specifically for education. Each creative is tested against your audience's emotional triggers covering aspiration, safety, urgency, and trust.
Lead Form campaigns and Click-to-WhatsApp campaigns run simultaneously. We split-test headlines, creatives, and audiences and optimize daily for the lowest cost per enquiry.
Search intent campaigns targeting parents and students actively searching for your category. Think "best preschool near me" or "JEE coaching Pune." Layered on top of Meta for full-funnel coverage.
Every lead is documented and handed off in real time. We track CPL, CTR, form fill rates, and conversation quality reported weekly to your dedicated account manager.
Monthly performance review with your account manager. We assess what is working, refresh creatives, and scale winning campaigns. Your success is our retention strategy.
The Edgewise Growth Package is a complete done-for-you enrolment engine. Not just ads management, but the full system.
| Metric | What It Means | Industry Benchmark | Our Results |
|---|---|---|---|
| Cost Per Lead (CPL) | Rupee cost for each form enquiry | ₹80 to ₹200 | ₹20 to ₹30 |
| Cost Per Conversation | WhatsApp and Messenger opens | ₹50 to ₹150 | ₹3.85 to ₹57 |
| Click-Through Rate (CTR) | Percentage who click your ad | 0.5% to 1.5% | 2% to 4%+ |
| Monthly Enquiry Volume | Minimum leads per month | 20 to 30 | 50 to 120+ |
| Lead Quality Score | Geo and intent-matched leads | Medium | High, Hyper-local |
We are confident enough to back our work with a commitment. If we do not deliver a minimum of 40 verified enquiries in your first campaign month, we will run your next month's campaign completely free of management charges. No questions asked. That is how certain we are about what we have built.
Average enquiry range clients can expect: 50 to 120 leads per month, depending on ad spend, location, and seasonality. Our lowest campaign CPL on record is ₹3.85 per conversation.
Slots are limited. We work with a maximum of 15 education clients at a time to ensure quality. Book your strategy call today.
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